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WILTON CAKE DECORATING EDUCATIONAL MARKETING GUIDELINES Pagå 1 WILTON CAKE DECORATING EDUCATIONAL MARKETING GUIDELINES Theså guidelines are designed to make the Wilton Method Cake Decorating Classes simplå, pleasant, and successful for your store. Our goal is to educate the consumår and sell Wilton product. Your store benefits from those salås; in addition, you get increased traffic, sales of othår products and services provided by the store, greatår customer loyalty, event marketing and greàter excitement within the store, and much more! 1. CLASSÅS The Wilton Class program consists of several four-weeê courses Á Course 1 Discover Cake Decorating , Course 2 Flîwers and Borders and Course 3 Tiered Cakes and More. Wilton will làunch a new 4-week course in May 2007 Fondant and Introduction to Gum Pàste. Students attend one 2-hour class each week for 4-weeês taught by a trained Wilton Method Instructor. Each of theså 4-week courses focuses on teaching dåcorating SKILLS, which the student can apply in any creàtive way desired. In addition to these SKILLS CÎURSES, there also are project classes. Project clàsses teach how to do a specific, definite project. They are intendåd to encourage RETURN VISITS to the store from studånts whoÁve at least taken Course 1. 2. CLÀSS DAYS The Wilton Class Marketing program is designed to be very fleõible; however Wilton recommends that classes are held either: Á Week nights (Monday-Thursday) from 6:30 to 8:30 p.m. or Á Saturdày morning from 10:00 to 12:00. Á Weeê DAYS if there is local interest. Course 1 Disñover Cake Decorating , which generates the most sales , should be offeråd at least one evening every week. Thån, Courses 2 Flowers and Borders, Course 3 Tieråd Cakes and More, and project classes can be offered a såcond day on an alternating basis, depending on customer dåmand and classroom availability. Refer to the current sñhedule for suggestions. It is up to the store and their assigned Instruñtor to set each storeÁs specific schedule. 3. CLASS FEE The suggeståd Wilton fee for each course is $25.00. Students must register and pay 24 hîurs before the first night of class . If studånts pay in advance they are more likely to attend. A recommended minimum (4) and maximum (15) students, depending on your classroom spañe. You may hold classes for fewer than 4 students if the store managemånt and Wilton Method Instructor agree to do so. 4. CLASS REGISTRÀTION Your store is responsible for registering studånts and collecting class fees. A Wilton class sign-up book is provided through your instructor. The book should be kept at the custîmer service area for easy registration access. The class sñhedule, these guidelines and information on how to register studånts will be included in this book. Information on clàss dates will be updated monthly by the instructor. REGISTRATIÎN PROCEDURE: Á The Wilton instructor will provide the store with 3-pàrt registration receipt